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home | Marketing
 
Marketing
Marketing

According to America's most famous marketing professor, Philip Kotler, "marketing takes a day to learn, but a lifetime to master."

Marketing is not simply a business tool but is at the heart of every successful business. Successful marketing in veterinary practice requiresd a clear understanding of the current and potential customers for the professional services and products which can be delivered by veterinary professionals. Who are those customers? where are they? what animals do they own? what services are they looking for? what services are available?

All these and plenty of similar questions should be on the minds of veterinary practice owners and managers seeking to enhance their service to clients, the professional care of their animals and build on the success of the businesses.

Marketing is about building relationships and the development of your practice brand -- your name, your staff, your premises and your practice values for quality, courtesy, care, honesty, reliability, availability and value for money. Your practice brand will comprise the sum total of all the impressions your clients and other animal owners gain from interaction with your practice.

Our objective in this section of VeterinaryBusinessBriefing.com is to make available an increasing number of articles, references and products for members in planning and implementing a range of marketing initiatives to increase their client database and to communicate with lapsed clients, lost clients and potential clients in the market.

Marketing in veterinary practice is not an exact science. What works for one practice, may not work for another. But you can be sure that doing nothing fails 100% of the time.

A key component of successful veterinary practice marketing is to keep trying. The job is never done. What worked yesterday may not be effective today. Quality services and value for money will always be essential and a continuing search for ways to promote your practice, create interest in your services and build your client database can be the the key steps to the future professional and commercial success you are looking for.

Take a look at these marketing resources

How to say what you mean
How to say what you mean You don't have to zip your lip if you're having trouble communicating. Instead tune in to your attention level, body language, tone level, and these other tips. In your daily interactions with clients and co-workers, there ...... . . . keep reading
6 ways to fight the veterinary competition--without fighting
6 ways to fight the veterinary competition--without fighting They did what?" I sputtered. The practice owner I was talking with on the phone was a longtime friend. He lowered his voice and explained, "They bought reviews on Google." We were discussing the megapractice down the road. This practice had ..... . . . keep reading
Mission Statements: A Compass for Effective Decision-Making
Mission Statements: A Compass for Effective Decision-Making Mission statements provide a clear, concise, and written representation of a practice's philosophy. Today, many practices have mission statements, but the way they are crafted and utilized for decision-making varies from practice to practice.... . . . keep reading
Client Centred Leadership
Client Centred Leadership Four little words sum up what has lifted most successful veterinary practices above the crowd: A little bit moreThey did all that was expected of them, and a little bit more. When practice leaders focus on just the gross sales to....... . . . keep reading
Why social influence is going to be huge -- but not for all
Why social influence is going to be huge -- but not for all I was at a business meeting recently where the presenter was talking up direct mail and how to improve vaccine conversions.While this retains some validity (I still send out vaccine reminders via the mail -- but only if email/text has missed the mark) the .... . . . keep reading
Face time in veterinary practice
Face time in veterinary practice The undeniable power of individual relationships with your clients is the motivator to fight back against declining visits. The old adage that everything old will be new again is an old adage because it's true. In Grandpa's day, ..... . . . keep reading
50 Things Your Veterinarian Won't Tell You
50 Things Your Veterinarian Won't Tell You We asked veterinarians and vet technicians to reveal pet vet tips and cautionary tales, which can save time, trouble, and trauma for everyone in the family. 1. "People always ask, 'How do you handle pit bulls and rottweilers and big German ..... . . . keep reading
Website Action Guide - 5 Mistakes That Are Scaring Your Clients
Website Action Guide - 5 Mistakes That Are Scaring Your Clients Correct these simple website mistakes to boost your new client conversion rate. There are so many aspects of our veterinary practice presentation that typically get overlooked. In fact, approximately 80-90% of the ..... . . . keep reading
Doctor Speak vs. Client Speak -- Better Communication = More Veterinary Visits
Doctor Speak vs. Client Speak -- Better Communication = More Veterinary Visits Veterinarians and their team members have been working for years to educate pet owners about the care their pets need in order for them to stay happy and healthy. Undoubtedly we've made some progress, but ..... . . . keep reading
Are your pet owners straying to another veterinary practice?
Are your pet owners straying to another veterinary practice?

One of the most difficult yet valuable assignments my business coach ever gave me was the task of calling a long list of clients that were in our inactive files. My job wasn't to try to talk them into coming back, but to find out why .... . . . keep reading

In-House Mark-Ups: Should You Be Pushing Overpriced Products?
In-House Mark-Ups: Should You Be Pushing Overpriced Products? The title of this article was the provocative question sent to me by the assistant editor of Exceptional Veterinary Team. The task was to respond in a way that helps you see through some of today's economic gloom, specifically how we should...... . . . keep reading
The role of veterinary practice in today's troubled economy
The role of veterinary practice in today's troubled economy What are we seeing when we look at practice and its role in today's troubled economy? Are we even looking at our role within this troubled economy at all? To be fair, one could see some merit in pulling the duvet over one's head and ..... . . . keep reading
A Secret Shopper Tells All
A Secret Shopper Tells All Are veterinarians and their practice teams engaging clients to accept best care or are they smart individuals who "don't know what they don't know" about client communications? To try to find out, EVT used a "mystery shopper" technique ..... . . . keep reading
Designing a Website to Support Your Veterinary Business
Designing a Website to Support Your Veterinary Business So you have a website, but it isn't helping your Veterinary business very much. Having a website which actively supports your business objectives is more than a pretty design, flashing videos, and pictures of pets, services and products.... . . . keep reading
Unmet Client Needs in Veterinary Service
Unmet Client Needs in Veterinary Service Veterinary clients may leave your practice with unmet needs. If this happens, the quality and value of the practice experience decreases. In order for us to deliver the best service, we can focus on doing what is possible to address ..... . . . keep reading
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